Email Essentials

OVERVIEW
Email Essentials is designed to get you up and running on the Salesforce
Marketing Cloud Email Application. In this interactive course, email marketers
will gain hands-on experience creating emails, sending and tracking results,
managing subscriber data, segmenting data to deliver targeted, relevant
messages, and learning automation tools to automate campaigns and daily
tasks.

WHO SHOULD TAKE THIS COURSE?
This course is designed for email digital marketers who manage the email
channel for their organization. No prior knowledge of the Marketing Cloud
is needed.

WHEN YOU COMPLETE THIS COURSE, YOU WILL BE ABLE TO:
• Log in to the Marketing Cloud.
• Create an email using our newest application, Content Builder.
• Describe the various ways to store data in the Marketing Cloud.
• Utilize the various import methods to import data to lists and data
extensions.
• Describe and use the various testing and sending options within the
Marketing Cloud.
• Analyze the results of a send using email tracking and Reports.
• Create filtered or random segments using Drag-and-Drop Segmentation.
• Create filtered segments based on behavioral data (Measures).
• Utilize a query activity to create segment data.
• Create and execute an automation to import data and refresh data.
• Build and automate a welcome series for new subscribers using Playbooks.
• Describe when to use a triggered email send for transactional messages.
• Automate an email drip campaign via Automation Studio.
• Build and automate a welcome series using Journey Builder.

Course Outline

Module 1

Data
• Data Overview
• Lists
- What is a Subscriber?
- How to Create Attributes
- How to Create a List
- How to Add Subscribers to a List
- What are the Profile and Subscription Centers?
• Data Extensions
- What is a Data Extension?
- What are Sendable Data Extensions and Non-Sendable Data Extensions?
- How to Create a Data Extension
- How to Import Data into a Data Extension
• Contact Builder Overview

Module 2

Content
• Content Builder Overview
• Uploading Assets into Content Builder
• Content Blocks
- How to Create Static Content Blocks
- How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
- How to Add Links to Content

Module 3

Content (continued)
• Templates
- What a Template is and the
Various Ways to Create One
- How to Create a Template with
Locked Content
- How to Specify Specific
Content to be Placed in a
Content Area in a Template
• Email
- How to Create an Email From a
Template
- How to Add Multiple Content
Blocks to a Single Content Area
- How to Add a Button Content
Block

Module 4

Testing
• Content Detective
• Validation
• Preview
• Test Send
• Approvals

Module 5

Sending
• Send Flow
• User-Initiated Email
• A/B Testing
• Bounce Mail Management
• Global, Master, and List-Level
Unsubscribes

Module 6

Analyze Your Results
• Tracking Data
• Standard Reports
• Automating Reports

Module 7

Analyze Your Results
• Tracking Data
• Standard Reports
• Automating Reports

Module 8

Segmentation
• Drag-and-Drop Segmentation
- How to Create Random and
Filtered Segments
- How to Create Segments
Using Measures
• Refreshing Data
• Query Activity
• Audience Builder Overview

Module 9

Automation
• Data Activities
- Data Extract
- Import
- File Transfer
• Refresh Activities
- Filter Activity
- Query Activity
• Email Automation
- Overview of Email
Automation Tools
- Welcome Series using
Journey Builder
- Triggered Email
- Welcome Series Using
Automation Studio

Training Schedule

Email Essentials
2018 - 2019
Training schedule not found.
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